AI-Native CMO & Strategic Advisor

Marketing built
for the AI era.

I help B2B founders transform weak, reactive marketing into an AI-powered revenue engine — built for speed, scale, and the way the world actually works now.

See How I Work About Me
20+
Years in B2B Marketing
MBA
Trinity College Dublin
CGMA
Chartered Management Accountant
AI‑First
Builds with Claude Code
Why It Matters

Marketing shouldn't be a money pit — or an afterthought.

Most B2B companies treat marketing as a support function. They hire too late, invest without strategy, and measure the wrong things. The result? Spend without return.

I built my entire practice around one conviction: when marketing is led with the right strategy, the right talent, and AI-native execution, it becomes your most powerful growth lever.

  • Strategy grounded in finance — I speak the language of the boardroom
  • AI-native by default — not AI as an add-on, but AI as the foundation
  • Execution-focused — I don't just advise, I build
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MBA
University of Dublin, Trinity College
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BSc (Hons) Finance
Combining financial rigour with marketing strategy
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CGMA Designation
Chartered Global Management Accountant
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AI-Native CMO
Building with Claude Code — this site is proof
What I Do

Strategy, execution, and AI — in one place.

All Services →
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AI-Native Marketing Strategy

Go-to-market plans built from the ground up with AI woven into every workflow — not bolted on as a tool, but embedded as the operating model.

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The Marketing Growth Sprint

A rapid, structured engagement to diagnose your marketing function and build a clear, executable plan. Weeks, not months — with results you can act on immediately.

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Fractional & Interim CMO

Senior marketing leadership without the full-time overhead. I embed in your business, own the strategy, and drive execution — not just advice.

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AI Studio

I use Claude Code to build real marketing tools, workflows, and systems. A working demonstration of what an AI-native marketing function looks like in practice.

Ready to build a marketing function that actually works?

Let's talk about where your marketing is today and where it needs to go.

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