I'm Andrea Linehan — a CMO with 20+ years in B2B marketing, a finance degree, an MBA from Trinity College Dublin, and a CGMA designation. Most people expect a CMO to think strategically and delegate execution. I do both — and I build the tools to back it up.
What makes me different isn't just the strategy — it's that I'm actively working in AI, not just talking about it. I use Claude Code to build real marketing systems, workflows, and websites. This site is one of them.
My background in finance means I think about marketing in terms of return, not just reach. I've spent two decades helping B2B companies stop treating marketing as a cost centre and start building it as a growth engine.
Now I'm doing the same thing — but with AI embedded at every layer.
I don't add AI on top of existing processes. I rebuild workflows with AI at the centre. There's a meaningful difference — and the results show it.
A finance degree and CGMA qualification give me a lens most CMOs don't have. Every strategy I build ties to revenue, margin, and return — not just brand metrics.
The companies that win in the AI era will be the ones that move fastest. I build for velocity — rapid iteration, fast feedback, and decisions made in days, not quarters.
Strategy without execution is a slide deck. I stay involved in implementation — and increasingly, I use AI tools to build directly. My clients see the difference.
University of Dublin. Developed the strategic framework I bring to every engagement — from board-level positioning to go-to-market execution.
A foundation in financial thinking that sets my marketing approach apart. I build strategies that make sense on a P&L, not just a pitch deck.
Recognised globally as a designation for finance professionals who drive business strategy. One of the few CMOs who holds this qualification.
Actively building with Claude Code — creating marketing tools, automations, and full websites. Proof that AI-native isn't a label, it's a practice.
Whether you need a strategy, a sprint, or a long-term partner — I'd love to hear about your business.