Media & Events

Writing, press,
and speaking.

Thoughts on AI-native marketing, B2B growth, and what it takes to build a marketing function that actually works in 2026.

Musings In the Media Speaking Events
Musings

Thinking out loud on AI and marketing.

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New posts coming soon. I'm currently focused on building — but writing will follow. Drop your email on the contact page to be notified.

What "AI-native marketing" actually means — and why it's not what you think

Everyone's talking about using AI in marketing. Almost nobody is talking about what it means to rebuild marketing around AI from the ground up. There's a big difference.

Coming soon →

The fractional CMO conversation founders should have before Series A

Most founders wait too long to bring in senior marketing leadership. Here's what the conversation should look like — and what to look for when you're ready.

Coming soon →

I rebuilt my website with Claude Code in an afternoon. Here's what I learned.

A CMO building her own website with AI — without a developer. What worked, what surprised me, and what this means for the marketing industry.

Coming soon →
In the Media

Press and podcast appearances.

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Media appearances will be listed here.
If you're a journalist, podcast host, or event organiser interested in Andrea's perspective on AI-native marketing and B2B growth, please get in touch.

Speaking Events

On stage and on the record.

Upcoming
TBC — 2026

AI-Native Marketing in the B2B World

📍 To be confirmed

A practical look at what it means to be an AI-native CMO — with live demonstrations of building with Claude Code.

Upcoming
TBC — 2026

From Cost Centre to Revenue Engine: Rebuilding B2B Marketing

📍 To be confirmed

How founders can transform their marketing function — the strategy, the talent model, and the AI-native approach that makes it stick.

Available for booking

Keynote & Panel Speaking

📍 In-person or virtual

Topics include AI-native marketing, fractional CMO models, B2B go-to-market strategy, and building with Claude Code.

Interested in having Andrea speak?

Available for keynotes, panels, podcasts, and workshops on AI-native marketing and B2B growth strategy.

Get in Touch

Stay in the loop.

New writing, media appearances, and events — straight to your inbox when they're ready.

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